Category: Uncategorized

September, 2019

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MediaQurator and Ad-ID are excited to announce a collaboration initiative delivering real-time service integration capability for their advertising agency subscribers.

Dmitry Primachenko, CEO of MediaQurator says, “By adding the Ad-ID integration, we continue our mission to streamline the advertising review and approval workflows, which in turn will assure a fast and reliable process.”

Ad-ID®, the industry standard for identifying advertising assets across all media platforms, and MediaQurator™, the leading platform for secure advertising review and approval, have completed the first stage of service integration.

While processing clearance requests, MediaQurator™ applies a number of content assignment, transcoding and verification steps behind the scenes.  The new integration initiative allows customers to further validate spot metadata against the Ad-ID® platform in order to proactively address any possible errors and avoid traffic complications or delays.  

“As Ad-ID continues to drive media supply chain efficiency, it is our pleasure to see innovative vendors, like MediaQurator, working for the benefit of our mutual customers” said Harold S Geller, Executive Director of Ad-ID. 

As the industry changes and the demands on your time increase, MediaQurator™ and Ad-ID® are constantly evolving to deliver the best tools for your team.

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About Ad-ID

Ad-ID is the industry standard for identifying advertising assets across all media platforms (broadcast, online, mobile, over-the-top, print and audio). The web-based system is a central, secure source for the industry’s asset identification information and ensures that all assets are delivered correctly to media and consumers. Ad-ID is a joint venture of the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) and serves more than 2,600 advertisers of all sizes and most advertising agencies in the United States. For more information visit www.Ad-ID.org.

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About MediaQurator

MediaQurator is a Review & Approval platform supporting complex collaboration workflows for Production, Advertising, Creative and other projects. Designed to curate projects from their conception to final approval and delivery, MediaQurator™ breaks down the silos between teams by enabling dialogue amongst content contributors, reviewers and other participants.  The MediaQurator team developed and operated the first digital advertising clearance tool and has further revolutionized the process with new cloud technologies. For more information visit corp.media-qurator.com

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April, 2018

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“Over the past decades, Vision Media has established itself as the industry leader in providing premier worldwide fulfillment services.  With the addition of the recently-created Digital Product Team lead by Dmitry Primachenko, we were able to achieve and maintain a leading position servicing the Entertainment Industry with our Digital Awards Screener solution.

Last year, in parallel to supporting another successful Awards Season, the Digital Product Team has designed and piloted a state of the art Review & Approval Platform – MediaQurator™.  As the platform took off its concept runway, it quickly became renowned and accepted as a clear leader within the advertising & marketing clearance circles and started to expand its client base at a remarkable rate. 

The explosive growth of MediaQurator has precipitated the need for CEO of Vision Media, Michael Alvarez Jr. to charge Dmitry Primachenko with leading the team responsible for facilitating this service in a joint venture partnership dedicated to fostering the development and expansion of the MediaQurator™ platform into the realm of asset management and workflow automation solutions.

Working together, Dmitry Primachenko and Michael Alvarez, CEO of Vision Media, have formed MediaQurator LLC. Vision Media will remain a close partner with the MediaQurator team financially and strategically. Both entities will support each other across a variety of ongoing projects. Dmitry’s team from Vision Media will join him at MediaQurator.”

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April, 2018

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In addition, to overseeing all aspects of development and servicing Vision Media digital platforms, the Burbank-based Digital Product team was also able to create and push to market a state of the art Review & Approval Tool – MediaQurator™. The explosive growth of MediaQurator™ has precipitated the need for the Dmitry Primachenko’s Digital Product team to refocus efforts on continuing their successful development of the MediaQurator™ platform.

Working together, Dmitry Primachenko and Michael Alvarez, CEO of Vision Media, have formed MediaQurator LLC. Vision Media will remain a close partner with the MediaQurator team financially and strategically. Both entities will support each other across a variety of ongoing projects. Dmitry’s team from Vision Media will join him at MediaQurator.

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Sep 2017

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MediaQurator ™ Integration team lead by COO Mike Groys has successfully completed an API integration with NBC TV Sales Ops trafficking platform Sintec/Operative ahead of the upcoming 2018 Winter Olympics.

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March, 2017

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MediaQurator ™ team headed by CEO Dmitry Primachenko, has successfully implemented and rolled out a robust and reliable API integration with MPAA internal advertising tracking system – ATS. Working together with the MPAA highly skilled members of the IT department, MediaQurator team is excited to once again collaborate on the improvement of advertising clearance workflows and tools.

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Feb. 2017

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As a result of a series of strategic acquisition of the existing complementing business and experienced new talent, Vision’s Digital Product unit lead by Dmitry Primachenko has expanded its operational space “V200” to welcome the additional personnel and equipment supporting these initiatives.

With the acquisition of Fordela screening platform, Digital Product technology and business development teams lead by Greg Kogan and Steve Gorman respectively, took on the responsibility of leading and expanding screener services to all aspects of Academy Awards, Airlines Sales and Studio Exhibitor Relations.

At the same time, due to logistical advantage of the new Burbank offices, the Digital Product team started providing operational support to the earlier acquired Kansas City-based movie theater lobby advertising platform provider – CinemaScene.

Finally, the V200 location opened up the doors to the newly established Digital Cinema Distribution business unit. As experts in systems architecture and integration, Digital Product technology operations team headed by Mike Groys, stepped up to the plate setting up the infrastructure for the new workflows and establishing key distribution platform architecture and integration points.

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August 2016

A prominent team of engineers from a prominent Deluxe Media division headed by Dmitry Primachenko has joined Vision Media in an effort to lead and expand company Digital Media business initiatives, including but not limited to sales and academy awards screener services.

After over a decade of intra-company collaboration with Vision’s then-Deluxe-owned business unit, Vision’s CEO Michael Alvarez Jr., and the ex-president of Deluxe Media Management group, invited the team to join his company executive leadership team. The mutual respect of the talented teams on both sides and an industry-established “can-do” reputation, carries a significant potential to dramatically expand the company’s digital strategy in exhibitor, sales and academy awards screening services.

A dedicated satellite office dubbed “V200” was opened in Burbank, CA to host the new business unit as well as extend company presence into direct proximity of their major studio clients.

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